Taking Estate Agents To The Next Level

Our mission empowers estate agents to enhance efficiency and profitability through a specialised CRM designed for sales growth. Proven effective, over 650 branches have leveraged our software, websites, strategies, and coaching to become more visible and scalable, including some of the UK's top-performing independent agencies.

Due to this success we have had to introduce a waiting list, as we work to meet the high demand and expand our services.

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"It allows you to do what you are better at ie having conversations instead of admin"

Steve beercock - Director of 10 Branch Beercocks

Why you're here

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You want to make more profit in sales

A CRM that helps you fulfil business in all departments is great in the early days but Lifesycle is the secret behind some of the best independent agents moving their sales departments from good to great.
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You don't just want 'a new software'

You want innovation, seek growth, and new knowledge with Iceberg you get access to a community of like-minded Agents all sharing their knowledge, our Elite Performance Coaches and access to some of the World's top business mentors.
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You are looking to move to the next level

Most of our clients are 1 to 10 branch independent agencies that have been around 4+ years, are looking to move things up to the next level and would choose value over cost. If they can see the ROI is a no brainer.

Last year Lifesycle generated £55m worth of fees for our clients

If you take a look under the hood of many of the most profitable, fastest growing Estate Agencies in the UK, you'll find Lifesycle sitting there doing its thing.

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We have enabled over over 600 branches to scale and grow their Sales Departments

“It's just gold”
"The biggest weapon Estate Agents have is to build familiarity"
"It allows us to concentrate on quality over quantity"
"It stops us from being a pain"
“Lifesycle and our old CRM are worlds apart”
“It has allowed ourstaff to enjoy their jobs again”

"It's always working, always pushing for new business 24/7"

David Long, Director of Newboulds

Automation and AI

Automations & AI in Lifesycle have revolutionise the way Estate Agents have been able to manage their time. Repetitive processes such as registering and qualifying buyers and tenants, writing vendor care reports, property descriptions or blog and newsletter content and chasing for viewing feedback can be handled seamlessly by the AI, freeing up valuable time for estate agents to focus on the high-value activities that our AI will present to your team in the form of new potential listings and new potential viewings each day. These AI-driven solutions can assist in customer satisfaction, provide personalised recommendations, and even forecast market trends, enabling agents to make informed decisions.

AI and Marketing Automation - Iceberg Digital
Machine Learning and Big Data - Iceberg Digital

Heads Up Property Alerts™

Heads Up Property Alerts empower Estate Agents to regain independence from portals by enabling detailed public self-registration for precise property alerts, any time. With automatic matching through smart algorithms, it suggests suitable properties, even those slightly outside set criteria, without the need for manual input, reducing errors.

This automation allows agents to prioritise their own database over portals, boosting registrations and leveraging AI to pinpoint potential sellers in your area and point them out to your team.

Additionally, whilst on a valuation agents can demonstrate to homeowners the exact number of qualified buyers or tenants currently interested in properties like theirs, in the same location and price range.

On boarding your sellers

Once you have sent a market appraisal presentation to someone through Lifesycle, your team will get instant notifications whenever that person is on your website, reading your content on social media, by email or looking at their presentation. However if they click the button to go ahead with you, not only can they sign the contract online but they can complete the PIQ, do their ID check and their AML all right there online*,meaning you can come into the office to a new instruction, with a signed contract, completed PIQ, ID check completed, AML check completed and Uzair has already written the property description.

All while you sleep!

*Some of these functions are in Lifesycle 4 due in spring 2024.

Digital Transformation - Iceberg Digital
Data Visualisation - Iceberg Digital

Marketing on autopilot

Marketing is not sales. Remember, business is about relationships and the more you can build, develop, and create new relationships, the better.

But finding who to speak to from just sending out an email or two is like finding a needle in a haystack.

Whilst of course your sales team are focused on the here and now, what about everything else that is slipping through the net? You spend all that money generating leads only to let most of them fall out of the hole in your bucket as they are not ready to move just yet.

Lifesycle solves this problem by putting relevant, engaging, educational or entertaining content in front of your database of contacts forever. The AI will then keep an eye on your entire database for you, track what people have been reading, look through their history with you and decide if they could be someone worth speaking to by presenting them to your team.

And the best part, you can have as little or as much involvement in creating the content as you wish.
All while you sleep!
*Some of these functions are in Lifesycle 4 due in spring 2024.

Task Management on another level

Lifesycle has an entire task-management system called Taskforce built right inside it!

Based on project management software, taskforce allows you to set tasks for yourself or other members of the team, keep notes on ongoing tasks and drag them from to-do, to in progress and eventually to done. Tasks can be linked to contacts or properties making it easy to see when talking to a contact if there are any other outstanding tasks while you have them on the phone.

As all of Lifesycle can be used on a mobile phone. Taskforce will allow you to stay organised with your team no matter if they are in the office or on the other side of the world.

Cloud-based Software - Iceberg Digital

"The Lamborghini of Estate Agency Softwares"

Christopher Watkin - Industry Thought Leader

Pricing

The average wage of a member of staff is now almost £35,000 a year. As Christopher Watkin put it "Lifesycle will cost less than half the price of a crap neg".

Lifesycle Estate Agents Software
What's included
Innovation & Growth Programme
Lifesycle Academy
Lifesycle Community Groups
LAUNCH Programme
Estate Agency X Academy
Estate Agency X Coaching
Terms
Setup Cost
Payable Monthly
Payable Annually
60 Day Notice
24 Month Contract
Pay As You Go
£2000*
+VAT Per Month.
Innovation & Growth Programme
£3500
Lifesycle Academy
Lifesycle Community Groups
LAUNCH Programme
Estate Agency X Academy
Estate Agency X Coaching
Setup Cost
£1500
Payable Monthly
Payable Annually
x
60 Day Notice
24 Month Contract
x
Most Popular
£1299*
+VAT Per Month.
Innovation & Growth Programme
Lifesycle Academy
Lifesycle Community Groups
LAUNCH 
Programme
Estate Agency X Academy
Estate Agency X Coaching
Setup Cost
£699
Payable Monthly
Payable Annually
60 Day Notice
x
24 Month Contract
Best Value
£1199*
+VAT Per Month.
Innovation & Growth Programme
Lifesycle Academy
Lifesycle Community Groups
LAUNCH Programme
Estate Agency X Academy
Estate Agency X Coaching
Setup Cost
£699
Payable Monthly
x
Payable Annually
60 Day Notice
x
24 Month Contract
*Cost covers up to 30 users, 600 live properties and 30,000 contacts after which the additional cost is £450 per, 10 users, 200 live properties and 10,000 contacts. Learn more about the Innovation & Growth Programme here.

Frequently asked questions

Below are some of the most commonly asked questions we receive from our clients. If you have any other questions, please don't hesitate to contact us.

What is Lifesycle?

Lifesycle is the only solution available to Estate Agents that combines traditional Estate Agency Sales CRM, the front end of Lettings and Marketing software in one platform. Developed by Iceberg Digital, Lifesycle is an innovative technology platform designed to help estate and letting agents streamline their operations, increase productivity, and drive growth.

How can Lifesycle benefit my business?

Lifesycle can help your business in many ways, including lead generation, marketing automation, task management, applicant tracking, and more. By using Lifesycle, you can save time, reduce manual processes, and focus on what matters most - growing your business.

Is Lifesycle suitable for small businesses?

Absolutely! Most of our clients are 1 - 10 branch independent Estate Agents that have been around for 4 years plus and want to move to the next level. Lifesycle is designed to be scalable, so it can grow with your business. Whether you are a small, independent agency or a large, multi-office enterprise, Lifesycle can help you achieve your business goals.

Do you cover Property Management?

Estate Agency Software has traditionally focused on fulfilment, covering sales, lettings, and property management. However, for scaling up, the priority shifts to software that drives new business. Lifesycle introduces a pioneering approach by merging traditional estate agency fulfilment with the initial stages of Lettings and integrated data and marketing tools in a single platform, enhanced with AI to uncover new business opportunities within daily operations.Why exclude Property Management? Due to their distinct requirements these departments benefit from specialised solutions that address their unique operational demands, maintaining efficiency without compromising Lifesycle's primary fulfilment and business generation objectives.

Is Lifesycle easy to use?

Yes! Lifesycle is designed with the user in mind, and our platform is intuitive and easy to navigate. We also provide training and support to ensure that you get the most out of our platform.

How can I get started with Lifesycle?

It's easy! Simply join the waitlist with one of our experts, and we'll walk you through our platform and answer any questions you may have.

Like Lifesycle but stuck in a contract?

We may be able to buy out the remainder of your existing contract, allowing you to start the transition immediately, without being out of pocket and also allowing you to either start building the gap between you and the competition or stop it from getting wider if a competitor has already switched.

Find out more
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