GDPR Compliant
All your unsubscribes in one place
Having different systems that look after different aspects of your marketing, transactions and communications can be a GDPR nightmare in terms of keeping customers mailing preferences up to date.
Lifesycle not only removes this problem by having everything inside one system and allowing users to update their preferences, unsubscribe or even completely delete themselves but it is also GDPR compliant in terms of the storing of your data to ensure you are always acting in the best interest of your clients.