Marketing for EA

A Smart Way Of Working For
Estate & Letting Agents

Marketing for estate agents has advanced dramatically over the last 5 years.

For many years, leaflets, letters and door knocking were considered to be the only real marketing tools for estate agents in order to get called out to new valuations.

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Marketing for EA

SMS Marketing For Estate Agents

SMS, or text messaging as it is more commonly known is a great way to get your marketing, properties, content and legislation updates out to your contacts. SMS marketing for estate agents is an important aspect to have in your armoury of marketing tools and can complement your email marketing.

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SMS Marketing For Estate Agents
Email Marketing For Estate Agents

Marketing for EA

Email Marketing For Estate Agents

Send automated or manual emails about your latest properties, content, surveys, feedback and more. Or just send everyday emails to contacts and see when they have read them.

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Marketing for EA

Audiences

Because Lifesycle is connected to so many parts of your business, audiences allows agents access to the type of profiling tools only previously available to huge multinational data companies and the best bit - even a child can use it.

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Audiences
Sales Funnels For Estate Agents

Marketing for EA

Sales Funnels For Estate Agents

Sales funnels can be as complex or simple as required but usually a company would use sophisticated software that would combine their own data with that of social networks in order to place the right adverts in front of the right people at the right time, dependant on whichever stage of the sales funnel they are deemed to be at.

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Marketing for EA

Marketing Automation For Estate Agents

Marketing automation allows businesses to automate some of the more straight-forward procedures that would otherwise require expensive manpower. It has had incredible effects on many industries but has been difficult to implement in estate agency previously due to the nature of the ancient technology behind the majority of estate agency CRM’s.

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Marketing Automation For Estate Agents
Content Marketing For Estate Agents

Marketing for EA

Content Marketing For Estate Agents

Content marketing is the process of producing engaging, educational or entertaining content in order for your new, potential and current clients to see you as a more useful resource than one that just constantly runs advertisements.

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Marketing for EA

Automated Monthly Email Newsletters

The idea of doing a monthly newsletter by email to your database has a number of great advantages not least that it provides regular contact without the hard sell to all of your potential new clients. However, consistently ensuring your newsletter goes out on the same day every month can be a problem. Lifesycle solves this by automating the process for you.

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Automated Monthly Email Newsletters
Automatically Let The People Know When You Sell Or Let A Property

Marketing for EA

Automatically Let The People Know When You Sell Or Let A Property

Letting people know that you are very successful at what you do by sharing your results can sometimes been seen as bragging. However, to certain people that are actually thinking about selling or letting their property it is actually a very useful indication that they will achieve what they are looking for if they were to use your company.

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Marketing for EA

Social Media For Estate Agents

Social media for estate agents has become a minefield from how often should I post? To what should I post about? Right through to how much should I spend? But the absolute key to social media is to make sure your content or properties are falling in front of the right people and Lifesycle allows you to do this like no other system on the planet.

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Social Media For Estate Agents
Instant Valuation Tools For Estate Agents

Marketing for EA

Instant Valuation Tools For Estate Agents

Instant valuation tools have proven to be a great hit with estate and letting agents nationwide and as such we include one as part of your Lifesycle subscription. However, a common problem, which agents seem to have, is that once the instant valuation lead comes in, if the client declines a face-to-face valuation, they don't really know what to do with it.

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Marketing for EA

Remote Valuation Tools For Estate Agents

Lifesycle includes a remote valuation webpage, that allows your clients to give you detailed information about their property and upload photos in order for you to give them a valuation in person but remotely. This tool has proven very successful in getting your instant valuations along the road to becoming real valuations without worrying that any of them might fall through the cracks.

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Remote Valuation Tools For Estate Agents
Web Tracking For Estate Agents

Marketing for EA

Web Tracking For Estate Agents

With so many buyer, tenants, vendors and landlords for you to communicate with it can sometimes be difficult to see the woods for the trees, meaning some of the best opportunities go untapped.

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Learn and grow into the New Age of Estate Agency with support and a thriving community behind you.

You don't have to go it alone. Master the new ways of working in Estate & Letting Agency and get the most out of your tools with Lifesycle's legendary customer support team, tutors, coaches and a community of hundreds of agents just like you. We have even built our very own Lifesycle Academy just for you and your team.

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