Segment your database in ways you never thought you could
Because Lifesycle is connected to so many parts of your business, audiences allows agents access to the type of profiling tools only previously available to huge multinational data companies and the best bit - even a child can use it.
Imagine just how powerful it could be to know that Lifesycle will create you a live and up to date list of people based on any criteria you can think up, as opposed to just people’s property search criteria. For instance, you could make an audience of people that have all; made an enquiry from Rightmove about viewing a property and also have a property to sell that is not yet on the market and have also been on your website recently. Or perhaps you would like an audience of people that have had a market appraisal from you at some point in the past but are now on the market with another agent.
Once you have chosen the criteria Lifesycle will constantly keep that audience up to date with the contacts who meet that criteria and allows you to do several things with them. You can send them manual or automated SMS or email messages, your team can call through them or you can sync them with Facebook ads manager and run personalised Facebook ads to them based on their circumstances. This could be to highlight the perfect property or to solve a specific problem in order to win a listing. This is a super powerful form of marketing and it is now available to estate agents.