Audiences

  1. Lifesycle-logo
  2. calendar
  3. email
  4. natalie

Segment your database in ways you never thought you could


Because Lifesycle is connected to so many parts of your business, audiences allows agents access to the type of profiling tools only previously available to huge multinational data companies and the best bit - even a child can use it.

Imagine just how powerful it could be to know that Lifesycle will create you a live and up to date list of people based on any criteria you can think up, as opposed to just people’s property search criteria. For instance, you could make an audience of people that have all; made an enquiry from Rightmove about viewing a property and also have a property to sell that is not yet on the market and have also been on your website recently. Or perhaps you would like an audience of people that have had a market appraisal from you at some point in the past but are now on the market with another agent.

Once you have chosen the criteria Lifesycle will constantly keep that audience up to date with the contacts who meet that criteria and allows you to do several things with them. You can send them manual or automated SMS or email messages, your team can call through them or you can sync them with Facebook ads manager and run personalised Facebook ads to them based on their circumstances. This could be to highlight the perfect property or to solve a specific problem in order to win a listing. This is a super powerful form of marketing and it is now available to estate agents.

How Will This Help Me If I Am A...

  1. Director/Owner Of The Business
  2. Valuer/Lister In The Business
  3. Negotiator In The Business
  4. Administrator In The Business

Director/Owner Of The Business

Audiences allows for unparalleled levels of automation in your business. Send contacts on personalised journeys just based on their specific answers to questions or web activity to create a perfectly repeatable service in your organisation.

Director/Owner Of The Business

Valuer/Lister In The Business

Have your market appraisals automatically fall into the right audiences based on the status of the market appraisal and automatically get sent the right kind of content. If someone is still thinking about instructing you, have Lifesycle automatically send them testimonials. If they have instructed another agent, wait four weeks and have Lifesycle send them some content on what to do if they are not happy with their agent!

Valuer/Lister In The Business

Negotiator In The Business

Using audiences of your existing buyers that are looking for specific types of property, Lifesycle can integrate with Facebook and use artificial intelligence to find more people like your existing buyers who might be interested in buying or letting your properties.

Negotiator In The Business

Administrator In The Business

No more exporting contacts in csv files in order to upload them as custom audiences to Facebook or import them into a marketing system. Your audiences will stay up to date in real time both inside Lifesycle for marketing and Facebook ads manager for ad campaigns.

Administrator In The Business

How Will This Help My...

  1. Vendors & landlords
  2. Buyers & tenants

Get sent useful and relevant content that relates to your specific situation as opposed to generic content.

Use artificial intelligence in Lifesycle and Facebook to alert buyers and tenants not yet registered with you about properties they may like.

Learn and grow into the New Age of Estate Agency with support and a thriving community behind you.

You don't have to go it alone. Master the new ways of working in Estate & Letting Agency and get the most out of your tools with Lifesycle's legendary customer support team, tutors, coaches and a community of hundreds of agents just like you. We have even built our very own Lifesycle Academy just for you and your team.