Content Marketing For Estate Agents
Content marketing is the process of producing engaging, educational or entertaining content in order for your new, potential and current clients to see you as a more useful resource than one that just constantly runs advertisements.
The most common place for content marketing is social media, however you should not discount email as a great way to get your useful content out there too.
The problem with content marketing is that it can use up large amounts of your manpower in order to regularly post content to all of the different social media platforms and then create blogs on your own website and design emails for your database.
Lifesycle takes care of this aspect of your marketing for you by allowing you to write your content inside the Lifesycle system or add Youtube videos. You can then choose the date you would like that content to go live and Lifesycle will post it to your blog and multiple social media channels for you, allowing you to schedule a whole month’s worth of content in just one afternoon.
Lifesycle will also automatically turn that content into a beautifully designed email template allowing you to send it out to your contacts in just a few clicks. You can even schedule the email to go out in the future if you do not want it to be sent immediately.
From inside Lifesycle you can then get deep insights into what content is working and what content is not, without having to worry about likes, comments or shares and you can even see WHO has been looking at your content and retarget your readers with adverts as they browse the web!
Your content can also be used in automations, where you can ask Lifesycle to automatically put together a monthly email newsletter for you from the current months content and send it out to the database every month without you having to lift a finger.
By pushing out regular content directly through your estate agency software it will power up all of the other aspects of the system that will show your negotiators who to call and your valuer who to contact to get listings.
Welcome to the new age of estate agency. Welcome to Lifesycle.