Content Marketing For Estate Agents

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  2. content
  3. tv


Content marketing is the process of producing engaging, educational or entertaining content in order for your new, potential and current clients to see you as a more useful resource than one that just constantly runs advertisements.

The most common place for content marketing is social media, however you should not discount email as a great way to get your useful content out there too.

The problem with content marketing is that it can use up large amounts of your manpower in order to regularly post content to all of the different social media platforms and then create blogs on your own website and design emails for your database.

Lifesycle takes care of this aspect of your marketing for you by allowing you to write your content inside the Lifesycle system or add Youtube videos. You can then choose the date you would like that content to go live and Lifesycle will post it to your blog and multiple social media channels for you, allowing you to schedule a whole month’s worth of content in just one afternoon.

Lifesycle will also automatically turn that content into a beautifully designed email template allowing you to send it out to your contacts in just a few clicks. You can even schedule the email to go out in the future if you do not want it to be sent immediately.

From inside Lifesycle you can then get deep insights into what content is working and what content is not, without having to worry about likes, comments or shares and you can even see WHO has been looking at your content and retarget your readers with adverts as they browse the web!

Your content can also be used in automations, where you can ask Lifesycle to automatically put together a monthly email newsletter for you from the current months content and send it out to the database every month without you having to lift a finger.

By pushing out regular content directly through your estate agency software it will power up all of the other aspects of the system that will show your negotiators who to call and your valuer who to contact to get listings.

Welcome to the new age of estate agency. Welcome to Lifesycle.

How Will This Help Me If I Am A...

  1. Director/Owner Of The Business
  2. Valuer/Lister In The Business
  3. Negotiator In The Business
  4. Administrator In The Business

Director/Owner Of The Business

This allows your company to be absolutely consistent with your content marketing WITHOUT the need to employ a whole team to do it.

Director/Owner Of The Business

Valuer/Lister In The Business

By content regularly going out in a consistent way, the number of leads that reach out for valuations and the number you can reach out to will increase.

Valuer/Lister In The Business

Negotiator In The Business

Having consistency with content will increase the amount of contacts that you can reach out to for viewings by using the proactive functions to see who is actively reading your content on your website and social media.

Negotiator In The Business

Administrator In The Business

In a couple of hours work the whole months’ worth of content can be scheduled, allowing you to stay undisturbed for the rest of the month in regards to posting new content.

Administrator In The Business

How Will This Help My...

  1. Vendors, Buyers, Tenants & Landlords

Seeing regular and consistent content from your company on your website and social media, allows the public to not only see that you are a company that is consistent but gives them more and more useful advice and content to read in order to become familiar with your business.

Learn and grow into the New Age of Estate Agency with support and a thriving community behind you.

You don't have to go it alone. Master the new ways of working in Estate & Letting Agency and get the most out of your tools with Lifesycle's legendary customer support team, tutors, coaches and a community of hundreds of agents just like you. We have even built our very own Lifesycle Academy just for you and your team.