Automated Monthly Email Newsletters

The idea of doing a monthly newsletter by email to your database has a number of great advantages. The first is that it provides regular contact without the hard sell to all of your potential new clients. The second is that you can include a variety of content, so that there is something for everyone and the third is that, unlike a pre-built nurture journey where the content has been set, in newsletters the content is always recent and topical as it has only just been written.

The downside of doing monthly newsletters by email is that they have traditionally been a bit of a pain to put together, as you first need to get all of your content live on a blog, then one by one add those articles to some form of email designer, adding in the photos, text and link for each article, then updating the mailing list and eventually sending it. All of this more often than not leads to an inconsistent newsletter which does the complete opposite of winning the hearts and minds of your database.

Lifesycle solves this problem by using one of our many automations, that make your life as an agent easier. The way this works is that on the 30th of the month and without any interaction required from you or your team, Lifesycle will gather together any content that has been posted by your company in that month and marked as ‘suitable for the newsletter’ and it will automatically build a newsletter using those multiple articles AND send it out to your database for you.

This function combined with Lifesycle's content scheduler allows companies to spend just a few hours once a month in order to make sure their content is going out regularly on their website and social media platforms AND the system will then also send out the monthly newsletter - all while they continue to conduct the human side of the business. Great people and great technology working together to make a better version of estate agency.